RFID Used in Fashion Retail

In the retail industry, it has become very common to use completely new technology. Nowadays, the application of RFID technology in fashion retail stores has become an extremely popular trend. Some fashion retailers such as ZARA and Uniqlo have applied RFID technology to track their inventory, making inventory counting faster and more efficient. Reduced costs and greatly increased sales.

Deployment of RFID technology in ZARA stores enables the separate identification of each clothing products through radio signals. The chip of RFID tags has a memory storage and security alarm to install the product ID. ZARA makes use of this RFID mechanism to achieve efficient product distribution.

Advantages of RFID in fashion retail

Write the important attributes of a single piece of clothing, such as item number, clothing name, clothing model, washing method, execution standard, quality inspector, and other information, into the corresponding RFID clothing tag. The clothing manufacturer binds the RFID tag and clothing together, and each RFID tag on the clothing is unique, providing full traceability.

Using an RFID handheld device to inventory store goods is very fast. Traditional inventory is time-consuming and labor-intensive, and prone to errors. RFID technology solves these problems. The inventory personnel only need to scan the store's clothing with the handheld device, which has non-contact distance recognition, quickly reads the clothing information, and can also read in batches to improve efficiency. After the inventory is completed, the detailed information of the clothing is automatically compared with the background data, and the difference statistics information is generated in real-time and displayed on the terminal, providing the inventory personnel with verification.

RFID self-checkout allows consumers to no longer have to queue up to checkout, improving the entire shopping experience in the store. Consumers can use a self-checkout machine similar to a library's self-service borrowing and returning books. After completing their shopping, they place the clothes from their shopping cart on the RFID self-checkout machine, which will scan and provide a bill. Consumers can then pay by scanning the code, with the entire process being self-service without any manpower involved. This reduces the checkout time, reduces the burden on workers, and enhances the consumer experience.

Install RFID readers in the fitting room, use RFID technology to collect customer's clothing data without awareness, calculate the number of times each piece of clothing is tried on, collect information on the products tried on in the fitting room, combine with purchase results, analyze the styles that customers like, collect data, improve customer purchase conversion rates, and effectively increase sales.

Finally, RFID technology can also be used for security and anti-theft purposes. By using RFID access control, it can realize the function of non-perceptive entry and exit, and can be used for theft prevention and security patrol and monitoring. If a consumer takes away goods without checking out, the RFID access control system will automatically sense and sound an alarm, reminding the store staff to take relevant disposal measures, playing a role in preventing theft.

In short, the application of RFID technology in fashion retail stores is becoming more and more popular. By using RFID technology, consumers can better enjoy shopping, while retailers can more efficiently manage inventory to improve their operational efficiency.

If you want to learn more about RFID technology, please contact Feasycom team.